Welcome to the School District of Fort Atkinson Communications Department!

  • What we do:

    The School District of Fort Atkinson (SDFA) values proactive and transparent communication with all members of our school community-parents, students, staff, and community members. Our goal is to communicate with the public about our school district, regularly sharing information about all SDFA programs, services, and initiatives. We do this using a variety of communication methods to keep parents, staff, students and community members informed about educational services, achievements, and expenditures on a regular basis. The district's communications and community engagement specialist is a year-round position, showing the dedication our district has for the fullfillment of the community's need for a unified voice while engaging all stakeholders in an active two-way conversation.

    Community Relations

    Administrators are members of the Fort Atkinson area Rotary Club, and the Fort Atkinson Chamber of Commerce.  Representatives of the district provide regular updates for organizations on student achievement, goals of the district, and new initiatives. Community outreach may include: information sessions, email invitations to campus-wide events. In 2018, the strategic planning committee added business and community partnerships as a way to target growth in developing connections with the greater community. 

    Please contact the communications and community engagement specialist to book a speaker, organize a tour of the Fort Atkinson School District campus, or to provide a suggestion for community-related activities. 

    Communications and Public Relations

    • Communication with our parents and families, students, volunteers, employees, community partners and citizens
    • Public Relations - working with the media 


    • Celebrate successes of our students, teachers, and programs
    • Attract families and students to SDFA
    • Demonstrate what a district of excellence looks like on our website, social media, and in marketing communications materials
    • Ensure a positive SDFA brand

  • Share your news with the District:

    Email photos and stories to Communications & Community Engagement Specialist, Marissa Weidenfeller at: